At OnlineCity.IO, we value your privacy and take the protection of your personal information very seriously. Therefore, it is important to us that you understand how we collect, store and process your personal information.

This Privacy Policy applies to the processing of personal data that occurs when we collect information about you and when you use our services, including our websites.

This privacy policy explains what personal information we collect about you as well;

  • Why they are collected
  • How they are collected
  • How the information is processed
  • How and for how long they are stored

The Privacy Policy also explains your rights in relation to your personal information and how you can exercise those rights.

The Privacy Policy should be read in conjunction with the terms of the particular service you use, which may indicate additional specific terms regarding the personal information we collect about you.

Key principles

OnlineCity.IO’s privacy policy can be summarized as follows:

  • We are open and transparent about what and how we collect your information.
  • We are always working to implement measures to store and process your personal information in a safe and secure manner.

At OnlineCity.IO, we believe that all customers are entitled to the same high standard of privacy. That is why we apply our key privacy principles in all the countries where we operate. We always process your personal information in accordance with the following key principles:

  1. We always process your information based on this Privacy Policy and applicable European and Danish regulatory requirements.
  2. We always tell you what, why and how we collect personal information on you as well as how we process and store this information. As a customer of OnlineCity.IO, there will never be any surprises.
  3. We will only process your information for legitimate purposes and we will only keep your information for as long as it is necessary to carry out such purposes or is required by applicable law.
  4. At OnlineCity.IO, we enable our customers to make relevant choices and to control our use of personal data, not only when required, but in all cases where we find it appropriate and technically feasible.
  5. We fully respect your rights as registered to protect your information under applicable law. These include;
    1. The right to be informed on what information we collect on you.
    2. The right to be deleted in so far as it does not violate any other applicable law such as accounting law.
    3. The right to restrict treatment. That is, the court to limit what information we process on you.
    4. The right to data portability, ie the right to have your data delivered in a machine-readable format.
    5. The right to object, that is, to object to the use of your information.
    6. Right to rectification. That is, the right to have your information changed or updated.
    7. The right not to be the subject of a profiled decision.
    8. Right to rectification. That is, the right to have your information changed or updated.
  6. Based on a continuous IT risk assessment, we make decisions on appropriate measures to secure your information, whether in physical or digital form, and wherever in the world they may be stored.

Information on the processing of personal data, etc. in OnlineCity.IO ApS

ONLINECITY.IO ApS (CVR no .: 27364276) and HeyTicket ApS (CVR no .: 38374966) (for live / BACKEND Ticket) are the data controller for the processing of the personal data that we have received about you. We are also data processors when using the service

ONLINECITY.IO as a data controller

ONLINECITY.IO is the data controller in cases where you create an account at The personally identifiable information we collect is:


  • Name
  • Last name
  • Mobile Number
  • Password
  • Email address
  • User name

This information is collected for the purpose of creating an account at The legal basis for the processing of this personal data is in connection with being able to uncover the needs of customers by using the service at The personal information can also be used for sending invoices, newsletters, reports etc.

The rights of users and according to the Data Protection Regulation

  • Right to easily accessible and understandable information
  • Right to information when collecting information
  • Right to insight
  • Right to rectification
  • Right to erase and be forgotten, meaning to get your account deleted with all history at as long as this does not conflict with other legislation, including the Danish Bookkeeping Act.
  • Right to restrict treatment
  • Right to data portability
  • Right to object to the processing of your data
  • Timely exercise of the rights of data subjects

ONLINECITY.IO as a data processor

ONLINECITY.IO is a data processor in cases where customers use the service at The processed information is secured by entering into a data processing agreement which is accepted in connection with the creation of an account at ONLINECITY.IO acts solely on the instructions of the customer and personal data is not used for any purpose other than to service the customer within the framework of the relevant data processing agreement, appendix 1 “The main services”, which consists of the following: Delivery of event management system ( liveBACKEND Event) and / or delivery of platform for sale of tickets (liveBACKEND Ticket) to the data controller as well as support thereof.

Examples of processing of personal data

live/BACKEND Event & Ticket

  • Generating reports, invoices, etc.
  • Monitoring in connection with quality assurance, customer service, etc.
  • Sending SMS and emails
  • Customer support
  • Ticket: Sale / issue of tickets and memberships to end customers

Examples of types of potentially processed personal data (Depending on the customer)


  • Name
  • Last name
  • Address
  • Mobile Number
  • Password
  • Email address
  • User name

Use of cookies

Cookies are collected for marketing purposes, user login history and to remember user login and if the customer chooses “remember me” in the purchase flow and thus gives consent, as well as for general session management.

How does collect personal information?

In addition to the information that you provide in connection with your account creation in order to use the services on the website, the website uses cookies. A cookie is a text file that is sent to your browser from a web server and stored on the hard disk of your desktop, tablet or smartphone. You can set your browser to notify you when you receive a cookie, or you can opt out of cookies altogether. We do not store personally identifiable information in our cookies.

For each visit to – regardless of the presence of a cookie – builds log statistics. Log Statistics means that a statistical system collects information that can provide a statistical picture of how many visitors the website has had, where they come from, what parts of the website users leave the site etc. Log statistics are thus used for the purpose of optimizing the website and its functionalities. These statistics are anonymized.

Purpose of the log statistic

  • to increase user-friendliness
  • to measure the effectiveness of services
  • to document the use of our platform / services

User-ID Tracking 

Information is collected when using Google User-ID tracking to get a more accurate user count and not least to analyze the user experience of our logged in customers. We use this information to develop new forms of marketing campaigns and user experiences tailored to different device types and combinations of user activities.

Facebook tracking/pixel

Using Facebook’s tracking code, we use the information to remarket on Facebook, to the users who have visited, build audiences on Facebook, and to evaluate the effectiveness of campaigns. We do not have access to personally identifiable information in this regard.

Linkedin tracking

With the help of LinkedIn tracking code, we use the information to remarket on LinkedIn, to the users who have visited and to evaluate the effectiveness of campaigns. We do not have access to personally identifiable information in this regard.

Bing tracking

Using Bing’s tracking code, we evaluate the effectiveness of campaigns on Bing. We do not have access to personally identifiable information in this regard.

Google login

If you sign up og sign in via Google, we will automatically receive your name and email address from Google. This happens only at the customer’s own choice.


Only information that you enter yourself will be sent to us.

Use of personal data

In addition to customer creation and login, personal information is used. customer support. As mentioned above, we use Google Ads, Facebook Ads and LinkedIn tracking. However, we do not have access to this personal data ourselves. Instead, we use the tools for profiling and linking traffic with conversions.

In addition, there is email marketing. Here we process personal data to a greater extent, which includes name, email address and mobile number. contact form: Contractrual legal basis, ie Article 6 (1) (b) of the Data Protection Regulation, is used when you sign up for the “contact form”, as our use of your information to comply with your request is considered to be action taken upon your request for the purpose of entering into a contract.

Sharing of personal data exchanges personal information with subcontractors and affiliates to fulfill sales and delivery obligations, including providing service and support for the products used by our customers at only discloses personal information if required by law or if a court order exists. In addition, we pass on personal information to the collection agency in case of prolonged non-payment of invoices.

How long do we keep your personal information?

At, we store personal information for 5 years after organizing an event to comply with the Bookkeeping Act.

Data export

Onlinecity.IO ApS does not export data out of EU / EEA borders without Privacy Shield protection.

Securing personal data

  • We only use Tier 4 data centers located in the EU.
  • Strict login procedures
  • The latest firewall and antivirus programs
  • Confidentiality agreements with employees to process personal data
  • Only employees with work-related purposes have access to personal data
  • We ensure that buildings and systems used in connection with data processing are secure, and that only high-quality hardware and software is used, which is constantly updated.
  • We ensure that employees receive adequate instructions and guidelines for the processing of personal data. The data processor is required to ensure that the employees involved in the processing of personal data are familiar with the security requirements.
  • We ensure that employees who are authorized to process personal data have entered into confidentiality agreements or are subject to the necessary regulatory regulated confidentiality obligation.
  • We ensure that data is used solely on behalf of the Data Processor and that the Data Processor cannot dispose of the information for his own purposes, including commercial use.
  • Based on a continuous risk assessment of personal data breach, we introduce appropriate technical and organizational security measures to protect your personal information from unauthorized access, collection, use, disclosure, copying, modification or disposal.
  • In the event that a provider of services or services is used, our IT security personnel ensure that the supplier always follows the same instructions as in the data processing agreement, and applies appropriate measures to protect the personal data that they process on our behalf.
  • Strong communication security has been implemented on all of our websites, such as TLS encryption 1.3, which ensures that data is encrypted to ensure that information stays confidential when transmitted over the Internet.

Update and insight into information

As registered with you always have the right to object to the registration and you have the right to insight into what information is registered about you and to correct them. In addition, you have the right to limit the scope of your personal data. In addition, you have the right to receive your personal data and to request that the personal data be transferred from one data controller to another, as well as the right not to be subject to an automatic decision based solely on automatic processing, including profiling. You have these rights under the Danish Data Protection Act and in connection with this you are directed to live / BACKEND via e-mail:

You can update your information by logging into your account at

Updating this Privacy Policy

We occasionally update this policy. If this happens, we will notify you of the changes via the website. You automatically accept the changes to the Privacy Policy – to the extent permitted by applicable law – by using our service after being notified of any such changes. Therefore, we urge you to regularly review this policy on the website for the latest information on how we protect your personal information.

Questions about the privacy policy

If you have a question, concern or complaint about our privacy policy or our handling of your information, please send an email to